Big companies such as Walt Disney, Yahoo, and Amazon are starting to use RSS in two ways: to improve in-house communications and to send out marketing and public-relations information previously relegated to email newsletters and news releases.
At the O'Reilly Emerging Technology Conference earlier this month Disney outlined its RSS strategies for both in-house (intranet) communications and its media properties, including ABCNews and ESPN. They stated "RSS feeds and Weblog software are useful for (a) multitude of business (needs) where information flow is critical." Using RSS feeds is inexpensive compared to other software options, but news readers should be integrated in email clients such as Outlook in order to get more users to adopt the technology.
Some benefits over email include not having to worry about getting caught in a spam filter or being lost in a crowded inbox. All someone needs to receive RSS feeds is a news reader. There are pleanty free readers available to download and Outlook, which many company employees already have, have a reader built in.
RSS doesn't have any of the standard metrics, such as subscribes, unsubscribes, clicks, buys or forwards to measure results, but programmers are testing ways to track how many people are reading which feeds with unique URLs, among other things.
For the full article: https://www.marketingsherpa.com/article/how-to/rss-101-useful-links
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